New animation video exposes soy greenwash
Detective Pig investigates soy production in South America and finds out the truth behind a new label for 'responsible' soy. This label will be launched on the European market this spring by the Round Table on Responsible Soy (RTRS), a voluntary certification scheme supported by agribusiness including Monsanto and Unilever, and a few NGOs including WWF. This new animation video leads watchers to a petition that asks retailers and other soy users to not mislead consumers by this 'responsible' label, but rather move to real solutions which would lead to a shift away from soy imports and factory farming. Already over 15.000 people have sent this message to amongst others Carrefour, Unilever and Tesco. The animation is available in English, French, Dutch, Spanish, German and Danish.